There’s nothing glamorous about marketing. The most effective tasks and strategies are tedious, boring, and may not make anything look different. It’s tracking, securing a website, bidding on keywords, optimizing a site for search engine bots, positioning products on a page so they sell – And then convincing clients to create content. Nothing glamorous. Yet, it all needs to get done. The most successful are the clients who see this relationship as collaborative, who understand that they have work to do in order to make everything work, and that some of things I have to do may not be visible. When everything comes together, it just works.